Association Amplified: EP 14: From Crickets to Conversations: How to Get Members Engaging Again

If your webinars and podcasts aren’t getting traction—or your members just aren’t tuning in—this episode is for you. Because the problem isn’t the content, it’s the lack of a strategy.

In this episode, Marcus Leite and Breanna Perrelli unpack how associations can rethink content as a powerful tool for driving retention, boosting engagement, and positioning themselves as industry leaders.

Whether you’re tired of low engagement or struggling to prove content ROI, this is your blueprint for turning scattered content efforts into a consistent, member-centric program that performs.

What we’re talking about:

• Why engagement depends on strategy, not just more content
• How to use programming to build member trust, loyalty, and perceived value
• Making content interactive: the real difference between engagement and noise
• Why your subject matter experts are your most underused asset
• A framework to align your content with events, campaigns, and key member moments
• How data—not guesswork—should guide your next move

Engaged members renew. Engaged members refer. And content is how you scale both.