Scattered Content Is Killing Engagement (Quietly)
Associations are struggling with engagement despite having valuable content. The problem isn't a lack of resources—it's that content is fragmented across multiple platforms. Members search by topic, not format, but when videos live on YouTube, podcasts on Spotify, and articles on separate sites, they can't find what they need. This friction causes members to stop exploring early. The solution isn't creating more content—it's organizing what you have so members can discover it easily.
