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Buzzworthy LIVE promo graphic with Amanda Darnley and Marcus Leite. Event title: The New Association Playbook. Date: September 10, 2025 at 11:00 AM CT.
Video
00:31:19
Aug 29, 2025

Buzzworthy LIVE: The New Association Playbook - Data, Decisions, and Member Value

Associations can’t rely on tradition alone. In this Buzzworthy LIVE, host Marcus Leite sits down with Amanda Darnley, Chief Strategy Officer at AAMFT, to explore how data-driven strategy helps associations anticipate change, rethink legacy programs, stay nimble during disruption, and deliver lasting member value.

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