May 27, 2026
Every piece of content your association publishes is either building your membership pipeline or disappearing into the internet. The difference is usually gating.
In this episode, Marcus and Breanna break down a four-level framework for gating association content—from open-access fundamentals to member-only resources worth paying for. They get into how AI search is reshaping the member journey, why younger members expect more before they commit, and how the line you draw around your content directly affects your ability to recruit and retain.
If you’ve never audited your gating strategy, this is a good place to start. And if you want help figuring out where your content should actually land, a content audit is a good next step.
Want to know where your association stands? Take our free Member Value Scorecard at talewinddigital.com/audit to assess your content, digital experience, and revenue potential.
