Bonus episode. This conversation originally aired as part of our monthly Association Amplified LIVE series—a 30-minute live discussion with association leaders about growth, engagement, and digital strategy.
We’re sharing the replay here for podcast listeners who couldn’t join us live.
Associations create a lot of content. Very little of it earns real attention.
In this bonus episode from Association Amplified LIVE, Marcus Leite sits down with television producer Carolyn Shomali to explore what associations can learn from the discipline of live broadcast.
After 20 years in television production, Carolyn approaches association content with a simple question: What does the audience actually need to know?
That perspective changes how associations decide what to produce, how they present it, and how they respect the limited time their members give them.
In this conversation
- Why starting with audience needs leads to stronger content decisions
- How a producer’s lens helps teams choose the right format for the story
- Why production quality influences whether people stay engaged
- How associations can identify their core revenue driver and build content around it
- Why respecting your members’ time is one of the most important decisions an organization can make
A simple takeaway from the discussion:
If members tune out, it’s very hard to get them to tune back in.
