Association Amplified Podcast EP 9: Event Content Members Love

In this episode of Association Amplified, host Marcus Leite sits down with Randell Mauricio to uncover how associations can transform their events into powerful content engines. Learn how to capture, repurpose, and monetize event content to drive year-round engagement and revenue.

What’s covered in this episode?

? Pre-Event Strategy: Promo videos, sneak peeks, and experiential content to build buzz.
? On-Site Content Capture: Hype videos, daily recaps, interviews, and real-time engagement.
? Post-Event Amplification: Repurposing event content into podcasts, blogs, and training resources.
? Sponsorship & Revenue: How to monetize content opportunities beyond traditional event sponsorships.
? Long-Term Impact: Leveraging event content for sustained engagement and ongoing member value.

Your event is more than a one-time experience—it’s a content goldmine. Learn how to extend its reach, maximize ROI, and turn content into a strategic advantage.