What happens when you hand the mic to your members?
At the American College of Osteopathic Family Physicians (ACOFP), a group of medical students turned a Shark Tank–style pitch into a national movement. The Family Physicians DO More campaign started with member insight and evolved into a bold, data-informed initiative built around storytelling, mentorship, and video.
In this episode of Buzzworthy LIVE, Emily Bennett shares how students, staff, and partners co-created a campaign that redefines what member engagement looks like—one that connects with future physicians, elevates the value of family medicine, and proves that authentic stories can drive real change.
Key Takeaways
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Build shared purpose by involving members from day one
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Design campaigns for the audience you want to reach
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Use storytelling and “day-in-the-life” video to turn data into connection
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Empower teams to collaborate across departments and partner organizations
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Measure success through impact—like inspiration, not just impressions
Meet The Guest
Emily Bennett is the Director of Communications & Engagement at the American College of Osteopathic Family Physicians (ACOFP), a role she has held since January 2023. With over 18 years of experience in communications and marketing across the corporate and nonprofit sectors, Emily brings expertise in strategic messaging, brand engagement, and stakeholder relations. A 2024 Association Forum Forty Under 40 honoree, Emily is also an active volunteer in the professional community, contributing her skills and leadership to advance industry initiatives and associations.
