In this episode, your host, Marcus Leite, sat down with special guest Bruce Rosenthal of the Partnership Professionals Network to discuss how you can build strategic partnerships and generate non-dues revenue.
They explored how you can stand out from the competition, both with members and sponsors, and what you need to do to build lasting partnerships with sponsors.
This show is best for:
Association leadership and staff.
Things we covered:
- The importance of non-dues revenue for associations.
- The competition for member time, attention, and money and the benefits of knowing who your competitors are.
- What potential sponsors are looking for from associations.
- How you can start creating (or refining) a sponsorship plan in your organization.
