Your members want to know what they get for their dues. IDFA can tell them: about $15 for every dollar.
Tom Wojno, Executive Vice President and Chief Strategy and Operating Officer at the International Dairy Foods Association, walks host Dan Stevens through the exercise behind that number. Every two years, he asks each team one question: if IDFA didn’t exist tomorrow, where would members go for what you do, and what would it cost them? Any association can run the same exercise.
In this episode:
- A simple way to calculate member ROI
- The “lead, support, monitor” framework for deciding what your association should own
- How IDFA moved money fast when advocacy shifted to the states
- Why IDFA dropped its trade show, and its plans for microcredentials for frontline workers
- Why Tom hires for culture as much as skill
Note: Around 26:49, a bandwidth issue cuts out part of Tom’s audio during his answer on team culture.
Association Amplified LIVE is a series of conversations for association leaders, featuring insights from peers and experts. Presented by TaleWind Digital.
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