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Association Amplified LIVE episode graphic featuring Jen O'Brien of the American Marketing Association. Text reads: Who's Writing the AI Playbook for Your Industry
Video
00:28:06
Apr 23, 2026

Who's Writing the AI Playbook for Your Industry?

Jen O'Brien from the American Marketing Association makes the case that associations are uniquely positioned to lead on AI—not just adopt it.

Association professionals attending a professional development workshop, with a presenter and projected screen at the front of the room.
Article
3 min read
Apr 14, 2026

When Did Your Association Last Review Its Education Program?

Is your association education program keeping pace? Here's how to review it before members notice.

Association Amplified LIVE session with Elizabeth Twitchell
Video
00:30:51
Mar 23, 2026

Building Association Leaders

Building a career in association management rarely follows a straight line—but expectations for leaders have changed. In this episode of Association Amplified LIVE, we explore how association leaders are developed, what the CAE credential signals today, and whether professional development is keeping pace with what the role now requires.

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