Rethinking the All‑in‑One AMS Model

Why do associations keep replacing their AMS — and still encounter similar challenges a few years later?

In this episode of Association Amplified LIVE, Marcus Leite sits down with Jeff Horne, Co-Founder & CEO of Wicket, to examine how the traditional all-in-one AMS model evolved, why it worked for a long time, and where it begins to break down.

The conversation explores:

• How the AMS became the center of the association tech stack
• Why monolithic systems create tradeoffs between simplicity and flexibility
• What it means to treat your AMS as a system of record — not a system of everything
• Why “follow your revenue” is a practical starting point for technology decisions
• How integration expectations have changed
• The growing impact of AI on infrastructure choices

If your organization has replaced its AMS more than once, this conversation will feel familiar.