The typical sponsor picks one item from the media kit, renews it every year, and never hears from anyone about what they’re trying to accomplish. That pattern caps your revenue at whatever they bought first.
This episode of Association Amplified is about bundling: growing sponsor spend from inventory you already sell, without raising a single price. You’ll get three working bundle plays to bring to your next sponsor call — turning a sponsored speaking session into a year of content, turning an upgraded directory listing into booth traffic, and turning logo placements into pre-roll that runs long after the show ends. Plus the buyer’s side of the table: what a $40,000 exhibitor is really thinking when they read your media kit, and what kind of pitch makes them say “I’m listening.”
Topics covered:
- Why sponsors buy the same thing every year — and how to open the bigger conversation
- Three ready-to-use bundle plays: speaking sessions, directory listings, and logo placements
- Pre-made bundles vs. bundles built live with the sponsor
- Using discounted or free add-ons to move sponsors into new spend categories
- Planning content and revenue together so cross-silo bundles are possible
- Why non-dues revenue is everyone’s job, not just the sales lead’s
Watch more episodes on the TaleWind Content Hub: hub.talewinddigital.com
