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How to Put a Dollar Value on Membership
Spotlight

Your members want to know what they get for their dues. IDFA’s Tom Wojno shows how his team found about $15 in value for every $1, using one question that any association can ask.
Watch the Replay

How AMPP Maps the Member Journey
Spotlight

Anastasia Fidati and Chris Leake on how AMPP maps the member journey across 190 chapters, and why the best question a member can ask is: What do I need to do next?
Watch Now

Is Your Content Recruiting Members?
Spotlight

Your open content could be your best membership recruitment tool. Here's how to make it work.
Read Now

The ASAE Debrief
Spotlight

Dan, Breanna, and Kristy on what stood out at ASAE Annual. The AI shift, the eLearning surge, and what's next for print.
Watch the debrief.
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    Featured

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    male and female association executives sitting down and talking about why their sponsored webinar didn't renew
    Article
    5 min read

    If Your Sponsored Webinar Didn't Renew, Check These 5 Things First

    Mar 3, 2026
    If your sponsored webinar didn't renew, it's probably not what you think. Here are five fixable things to check before you wr... more details
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    The Real Reason Sponsored Content Doesn’t Renew
    Article
    10 min read

    The Real Reason Sponsored Content Doesn’t Renew

    Feb 18, 2026
    Why doesn't sponsored content renew? The answer is structural, not circumstantial. Most associations approach content sponsor... more details
    View Post
    Marcus Leite and Jeff Horne with the title, Rethinking the All-In-One AMS Model
    Video
    00:29:25

    Rethinking the All‑in‑One AMS Model

    Jan 29, 2026
    Marcus Leite sits down with Jeff Horne, Co-Founder of Wicket, to examine why the all-in-one AMS model breaks down, what assoc... more details
    View Post
    three professionals are facing the desktop and collaborating on an association content
    Article
    3 min read

    The Blockbuster Test for Association Content

    Jan 28, 2026
    In the most recent episode of Association Amplified, we introduced the Blockbuster Test for association content.This post lay... more details
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    Bruce Rosenthal and Marcus Leite on a dark blue background with text: BuzzWorthy LIVE: Building Non-dues Revenue Through Stronger Partnerships
    Video
    00:31:12

    Buzzworthy LIVE: Building Non-Dues Revenue Through Stronger Partnerships

    Oct 22, 2025
    When partnerships are built around your mission—not your packages—everyone wins: members, sponsors, and your organization... more details
    View Post
    Screenshot from Buzzworthy LIVE episode “The Campaign That Students Built — and Why It Worked,” featuring Emily Bennett during the discussion.
    Video
    00:28:38

    Buzzworthy LIVE: The Campaign That Students Built — and Why It Worked

    Sep 22, 2025
    Campaigns that resonate aren’t built for members — they’re built with them. Join Emily Bennett to learn how the Family... more details
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    Association Amplified

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    Tom Wojno on screen with text: How IFDA Proves the Value of Membership
    Podcast
    00:31:35

    How to Put a Dollar Value on Membership, with Tom Wojno of IDFA

    Oct 20, 2026
    Your members want to know what they get for their dues. IDFA can tell them: about $15 for every dollar. Tom Wojno, Executi... more details
    View Post
    Anastasia Fidati and Chris Leake on screen with the text: Associations Organize, Members Experience
    Video
    00:36:05

    Association Amplified: How AMPP Maps the Member Journey

    Sep 23, 2026
    AMPP's Anastasia Fidati and Chris Leake share how they map member journeys across a global association, from service blueprin... more details
    View Post
    Tom Wojno on screen with text: How IFDA Proves the Value of Membership
    Video
    00:31:35

    How IDFA Proves the Value of Membership

    Sep 22, 2026
    How does IDFA know members get about $15 in value for every $1 in dues? Tom Wojno shares the one question behind that number... more details
    View Post
    Breanna, Dan and Kristy in a corner of the image with the text: THE ASAE 2026 DEBRIEF — what's driving associations now
    Video
    00:29:36

    The ASAE 2026 Debrief—What's Driving Associations Now

    Aug 18, 2026
    Fresh off ASAE Annual in Indianapolis, Dan, Breanna, and Kristy debrief what stood out: AI use cases that go beyond parlor tr... more details
    View Post
    Breanna Perrelli on dark background with text: The Revenue Hiding In Your Media Kit
    Video
    00:49:10

    Association Amplified S2E06: The Revenue Hiding in Your Media Kit

    Jul 29, 2026
    Sponsors buy one item from your media kit and renew it every year. This episode shows you how to grow that spend from invento... more details
    View Post
    Amy Hissrich with text:  WHAT THE STATE OF ASSOCIATIONS REPORT FOUND —and what to do with it
    Video
    00:24:43

    The State of Associations Report: What It Found and What to Do With It

    Jul 9, 2026
    A year of ASAE pulse polling in one conversation. Amy Hissrich on why retention beating revenue is a healthy sign, where AI h... more details
    View Post
    Xander Sobecki, Member Engagement Manager, Surplus Line Association of Illinois on screen with text: Get more from your association's emails
    Video
    00:40:48

    Association Amplified: What It Takes to Run an Association Email Program

    Jul 3, 2026
    Xander Sobecki of the Surplus Line Association of Illinois shares how associations can turn email from a routine task into a... more details
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    June Podcast_Turn Content Into Revenue
    Video
    00:45:12

    Association Amplified S2E05: How Associations Turn Sponsored Content Into R... Association Amplified S2E05: How Associations Turn Sponsored Content Into Revenue

    Jun 23, 2026
    Sponsors want access to your audience. Your content is how you give it to them—here's where to start.... more details
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    Articles

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    Gallon jugs of milk in a blue dairy crate, with a label reading “$15 for every $1 in dues: how IDFA did the math.”
    Article
    2 min read

    What’s a membership worth? IDFA says $15 for every $1.

    Oct 27, 2026
    What would your members lose if you didn’t exist tomorrow? IDFA asked, priced the answer, and landed on $15 for every $1 in... more details
    View Post
    What ASAE's Report Says — and What Amy Hissrich Told Us. Five business professionals in a meeting around a conference table, reviewing printed documents and charts.
    Article
    4 min read

    7 Takeaways from ASAE's First State of Associations Report and Our Conversa... 7 Takeaways from ASAE's First State of Associations Report and Our Conversation with Amy Hissrich

    Aug 19, 2026
    Seven takeaways from ASAE's first State of Associations report—member retention, non-dues revenue, AI, and more—with Amy... more details
    View Post
    Association Professional discovering content with text - Is Your Content Recruiting Members?
    Article
    5 min read

    How to Use Content to Recruit More Association Members

    Jun 22, 2026
    Your open content could be your best membership recruitment tool. Here's how to make it work.... more details
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    June 2026 v2 thumbnail
    Article
    4 min read

    How to Build a Membership Content Strategy for Your Association

    Jun 2, 2026
    Your association has content. Here's how to turn it into a system that reaches members consistently and keeps running.... more details
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    conference audience
    Article
    3 min read

    I Read the MMC+Tech Agenda. Here's What I Found.

    May 20, 2026
    The MMC+Tech agenda isn't just a schedule—it's a snapshot of what association professionals are actually working through ri... more details
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    audience in an association conference
    Article
    4 min read

    Your Event Ended. Your Content Shouldn't.

    May 5, 2026
    Your annual event is your richest content opportunity. Here's how associations turn one event into a year-round content strat... more details
    View Post
    Association professionals attending a professional development workshop, with a presenter and projected screen at the front of the room.
    Article
    3 min read

    When Did Your Association Last Review Its Education Program?

    Apr 14, 2026
    Is your association education program keeping pace? Here's how to review it before members notice.... more details
    View Post
    Audience in an association conference
    Article
    4 min read

    How to Attract Sponsors for Association Events (And Extend Their Value Year... How to Attract Sponsors for Association Events (And Extend Their Value Year-Round)

    Apr 7, 2026
    Struggling to attract sponsors? Extend event value year-round with repeatable content... more details
    View Post
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