How IDFA Proves the Value of Membership

IDFA’s membership page promises “an impressive return on investment”—you don’t publish that unless you can back it up. Tom Wojno joins Dan Stevens live to walk through how IDFA proves the value of membership: how they measure it, where they invest, and how they grow revenue beyond the annual conference.

They’ll get into:

• How IDFA measures what’s working for members—and how they put a dollar amount on the ROI
• The framework behind where IDFA invests, where it supports, and where it keeps watch
• Serving different member segments, without segmenting internal departments
• Keeping a wait-and-see industry up to speed on AI
• Growing non-dues revenue by listening instead of pitching

Before IDFA, Tom led member value and strategy at the National Restaurant Association, where new membership grew 300% during his tenure. Different industry, same problem: making membership the line item nobody wants to cut.

Tom’s approach could work for your association—register above and come ready with your questions.