Your members want to know what they get for their dues. IDFA can tell them: about $15 for every dollar.
Tom Wojno, Executive Vice President and Chief Strategy and Operating Officer at the International Dairy Foods Association, walks Dan Stevens through the exercise behind that number. Every two years, he asks each team one question: if IDFA didn’t exist tomorrow, where would members go for what you do, and what would it cost them? Any association can run the same exercise.
What you’ll take away:
- A simple way to calculate member ROI
- The “lead, support, monitor” framework for deciding what your association should own and what to leave to others
- How IDFA moved money fast when advocacy shifted to the states
- Why IDFA dropped its trade show and what it offers members instead
- Why Tom hires for culture as much as skill
Watch the replay and share it with your team.
Note: Around 26:49, a bandwidth issue cuts out part of Tom’s audio during his answer on team culture. What he said there: IDFA hires for culture as much as for skill, because staff spend more time with each other than with their own families. That culture of trust and accountability started with Michael Dykes and runs through IDFA’s executive team.
