Associations have long been built around identity—representing a profession, a title, or an industry. But what if that model is limiting your relevance?
In this 30-minute Buzzworthy LIVE conversation, James Young challenges traditional structures and makes the case for re-centering around value: solving real problems faced by your members and the people they serve.
Joined by host Marcus Leite, James shares:
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Why membership and revenue are outcomes—not your starting point
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How to spot outdated assumptions hiding in your org chart and programming
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What it takes to design with value at the center—not structure
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How small, low-risk experiments can test big ideas without disruption
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The power of problem-centered learning communities to drive deeper engagement and innovation
Whether you’re navigating cultural change or just starting to rethink your model, this episode offers clear, practical insights from someone who’s helped associations do both.
Tune in to explore how solving—not just serving—can reshape your impact.
