Why do associations keep replacing their AMS — and still encounter similar challenges a few years later?
In this episode of Association Amplified LIVE, Marcus Leite sits down with Jeff Horne, Co-Founder & CEO of Wicket, to examine how the traditional all-in-one AMS model evolved, why it worked for a long time, and where it begins to break down.
The conversation explores:
- How the AMS became the center of the association tech stack
- Why monolithic systems create tradeoffs between simplicity and flexibility
- What it means to treat your AMS as a system of record — not a system of everything
- Why “follow your revenue” is a practical starting point for technology decisions
- How integration expectations have changed
- The growing impact of AI on infrastructure choices
If your organization has replaced its AMS more than once, this conversation will feel familiar.
