Buzzworthy LIVE: The Video Mindset Shift - When Content Becomes Strategy

The Video Mindset Shift: When Content Becomes Strategy

What happens when a small team stops treating video like a promo tool—and starts using it to solve real problems?

In this Buzzworthy LIVE, Toni Kervina shares how ASNT restructured its content approach to support recruitment, retention, education, and advocacy. From building member-first video series to helping sponsors show up as thought leaders (not salespeople), this session is packed with practical insights for associations ready to rethink their strategy.

Whether you’re working with a lean team or just starting to explore video, this conversation will help you focus less on output—and more on impact.

Ideal for: Association leaders, content strategists, and anyone trying to turn video into year-round value.